This dissertation aims to comprehend how we meet with the other at cinema. For this, it receives the doubt, the uncertainty, the way that the human being is unfinished as stance of observation. It takes into consideration the multiples social vectors, historical, subjective, temporal and cultural which constitute these phenomena. The cinema is used as a cognitive resource in order to incorporate the poetic and the imaginary, making possible not forgetting gestures and knowledge that hatch from sounds, colours, remembrances, images, words, social exchanges, cognitive reciprocity that allow us to think about the culture, the society and the communication. For this, it has as theoretical prerequisites ideas of double (myselfthe other) and effective participation (projection-identification) developed by Edgar Morin, as well as the idea of communication as possibility/impossibility of constructions of bonds with the other through the body, our primary media, concepts developed by Harry Pross and Norval Baitello Jr. The chosen film to analysis is Lavoura Arcaica, it is an emblematic movie in the discussion of the human condition and in the relationship between the man and its body, its desires, with its nature/culture ambivalence. About this film are made reflections about the process of activation of the double (myself-the other) in the searching for the other through cinematographically elements of construction...

This study discusses about the practice of communication in libraries from the appropriation of the resources of web 2.0, particularly social media, establishing from the aspects of mediatization new communication scenarios in their environments. Aims at understanding how in the contemporary society, the libraries, that symbolize traditional space in the search for information and knowledge, modify their contexts through technological resources involved in your scenario, and specifically checks as the process of mediatization is inserted into the communication practices and interaction of libraries, noting the relevance of the ownership of social media, especially twitter and facebook, by the libraries of the Federal University of Rio Grande do Norte - UFRN. Use as methodological procedures, a theoretical approach concerning the conceptual research to investigate issues relating to social media, communication practice, mediatization and network society, and is characterized by being a descriptive exploratory research, of qualitative nature with adoption of the inductive method, using interviews and direct observation, analyzing reconfiguration scenario of university libraries located in UFRN. Thus, with the of the study, expected to be possible to give an overview of how to establish the use of social media in the scenario investigated by checking the new possibilities of communication...

It proposes an investigation about the possibility of uses of qualitative researches inserted in electoral context as an information source and/or a system of mediation of campaign interests and social demands in a city of Goiás state. It estimates that the relation between a research related to political marketing and citizenship doesn`t exist in a direct way, but, on the opposite, there are several processes and transversal elements that involve the spheres of production, reception and circulation of ideas originated on the research. For the data collection from the empirical research, it uses depth and half-structuralized interviews. It investigates, therefore, how the application of qualitative research in electoral context may serve for beyond the personal interests of the contractor, as a citizen mediation of knowledge into election systems, using Catalão as case to be studied. Some theoretical and methodological perspectives were elaborated to assist on the interpretation of the material collected on the empirical research, exposing heuristic hypotheses and questions to be done to the object, instead of explicative theories about it. After questioning the object, it presents the concepts of micro-public spheres in social context of research; of cyclic agenda system and; of in motion public image.; Propõe uma investigação sobre a possibilidade de utilização de pesquisas qualitativas inseridas em contexto eleitoral como uma fonte de informação e/ou um sistema de mediação de interesses de campanha e demandas da sociedade em um município do interior do Estado de Goiás. Também investiga o uso dessa ferramenta na construção e/ou transformação de imagem pública de agentes políticos. Parte-se do pressuposto de que a relação entre uma pesquisa de marketing político e a cidadania não se dê de forma direta...

The research on the interrelationship of the field of Critical Discourse Studies at the possibilities of construction of citizenship from the ideals Arendt of action and speech. To this end, we sought, from these theories, examine the processes of construction of citizenship from speeches about the accident with a capsule containing cesium-137 chloride in Goiania in 1987. Since the analysis focused on the speech conveyed by the print media in major newspapers printed at the time. The research was structured after a literature review about the historical events of the accident, for this part of the work on the methodological procedures that guided the research were provided by the Content Analysis - AC, which in turn is configured in methodology and technique appropriate to the analysis of communication because the content analysis is a research technique that aims to describe objectively, systematically and quantitatively the manifest content of communication. For studies of minority groups, the methodology CA was important because it allowed the deconstruction of the discourse units of analysis and their reconstruction in order to identify the assumptions of discursive emitting nucleus of media messages. In preparation of inferences about the data...

In the act of making the body more competitive in the market for appearances and more consistent with the subjectivity of individuals, two trends are evident: the expenditure of time, money and pain in an attempt to enhance the body by processes such as fitness, cosmetics and surgical interventions, and the desire to overcome the physical reality by means of scanning processes of the body, exemplified by the various moving avatars in virtual worlds third dimension such as Second Life. This study aims to identify the projection of contemporary subjectivities in the construction of virtual bodies, spurred by a supposedly imaginary post-human as well as reflect on the nature of the avatar, to identify investments for the construction and improvement of virtual bodies, and analyze the experiences bodily and everyday communication in cyberspace. For this purpose it is necessary for theoretical covering the body, subjectivity and cyberspace, composed by authors such as Foucault (1977, 2000, 2003, 2007), Le Breton (2007), Sibilia (2003, 2004), Deleuze (1988, 1991 ), Rüdiger (2002, 2007), Levy (1996, 1999, 2003), Baudrillard (1991, 1995, 2003), Guattari (1996, 2006), Maffesoli (1996, 1998, 2005), Lipovetsky (2004, 2005, 2007 ), among others. Through virtual ethnographic research technique...

This research addresses how communication and culture are related in the black community of Itamatatiua. It examines the mediation from the process of reception of television. The aim of this study is to explore the relationship between cultural identity Itamatatiua, manifested in certain practices and cultural values, and the process of receiving the TV, increasing knowledge about the mediation of culture in the reception of media content. The research was guided by theoretical and methodological thinking of cultural studies, with contributions follow the same path in relation to identity and communication. For this, the research was conducted in a qualitative way, using a variety of technical tools such as individual interviews and family groups, with themes focusing on the mediation of TV reception and the constitution of cultural identity. Data collection occurred through field work, conducted with eight families and their relationship with telev ision, so the study focused on the mediation of cultural identity and family life. Field work combine some techniques such as consumption questionnaire, ethnographic observation, semi -structured interviews, group interviews with families. They were supplemented by visits in the community of Itamatatiua since 2007 and complemented with visits during the year 2009/2010. The second step was the processing of data...

This work investigates the teaching of television (TV) journalism in the state of Goiás, from the analysis of the course structure in four private faculties and also in that employed in the Faculty of Communication and Library at the Federal University of Goiás (UFG, Goiânia GO). This is a pioneering research work because there is no published related work focusing upon the context of the state of Goiás. The motivation for this work is based on the fact that TV journalism is considered to be an extreme powerful means of communication in the information society. TV journalism acts in harmony with other subsystems in the development of a social reality , hence it can be seen as an ally in the search for citizenship and a democratic society. In our study we verified whether these educational institutions are educating TV journalists capable of producing high quality information, which enables viewers to exercise their citizenship. In order to do this, the teaching course projects (i.e., the curriculum and curse plans of TV journalism courses) were analyzed through their consistency, scope and effectiveness in the educational process of these professionals. The adopted methodology allowed for relevant discussions and conclusions regarding the quality of information produced by the TV journalist with regard to the citizenship issue...

This study makes a analyses of feature-length films 5X Favela Agora por nós mesmos (2010), Cinco Vezes Favela (1962) and Cidade de Deus (2002) in order to verify if there are differences between the way different social groups see one another. Those films represent the favelas (slums) from two perspectives: by the outsiders‟ and the insiders‟ point of view. So, it tries to verify if the non-hegemonic films emphasize the stereotypes created and emphasized from the mainstream films, if they contest them or simply show a different point of view about the cultural and social aspects of the favela and social world around it. From the Cultural Studies perspective, from the process of creating cultural identities, from the representations systems and from the media‟s influence on the social imaginary in the contemporary world, this study uses the representation systems to analyse how the characters are shown, which social position they and the directors occupy in the film; and if necessary the way the themes and the dialogues are shown.; Este estudo faz a análise fílmica dos longa-metragens 5X Favela Agora por nós mesmos (2010), Cinco Vezes Favela (1962) e Cidade de Deus (2002), buscando verificar se existem diferenças entre os diferentes olhares sobre determinados grupos (classe média e moradores da favela) sociais e entre estes e o olhar desses grupos sobre si mesmos. Os filmes em questão representam o mundo da favela sob duas perspectivas: pelo olhar do Outro (visão externa) e pelo olhar sobre si mesmo (visão interna). Assim...

The restructuring of the advanced capitalism, which from the 1990s impressed in various institutional documents, national and international, the brand of the Third Way, as well as the advent of the Information Society, have been establishing in the world traces of a new sociability . This consists in defining values that conceive the citizenship s condition in today s world. In the context of the twenty-first century, the social antagonism and its configured battle of ideas reach rearrangements that presuppose the newness of globalization, the network society and the advent of the new Information and Communication Technologies (ICTs). It presumes the dissemination of a new consensus by the State educator: the planetary, active, and communicative citizenship. Such proposal, in Brazil, was incorporated by multiple initiatives of the civil and the political societies, among which is the Program for Continuing Education Media in Education (PME). It concerns of a public policy act ideated by the Ministry of Education in 2005, with the purpose of forming teachers, in service and at distance, to the use of media products, as well as new ICTs, along of the learning and teaching processes. One of the objectives of the PME is that, together with the use of the techniques and media...

This study analyzes communication developed at Universidade Federal de Goiás (UFG), particularly at its press service (Ascom). By surpassing the functionalist/technicist approach that is traditionally linked to this field of expertise, the analysis focused on UFG s communication actions to verify the extent of internal communication. Part of the university community defined as the internal public is made up mainly of alumni, faculty and administrative staff members, all directly involved with the dynamics of the institution. The object of study was approached in two strategic movements. In the first, the aim was to understand communication actions structured at Ascom based on contemporary thinkers, such as Dominique Wolton and Jürgen Habermas. My concern was to establish a context of uses and functions, of elements and relations, in addition to establishing a proper history of communications at UFG, all of which would enable me to define communication and its meanings. The second movement was dedicated to exploring, through empirical research and qualitative methods, notions brought up by university community members regarding institutional communication, communication policy, perspectives for communication at UFG and for Ascom s most important communications media: Jornal UFG and Portal UFG. From such media I extracted what I considered to be relevant towards understanding what they represent within the context of internal communication at UFG. To find out more about this reality and to obtain information from those that deal with and feel communication at UFG...

The number of Internet users has been increasing considerably in Brazil. According to surveys, social networks, such as Orkut, are among the most frequently accessed sites. However the digital divide still affects one third of the Brazilian population. As an argument to decrease this exclusion from the digital world, to prepare the students for the work environment and develop citizenship awareness, information and communication technologies have been implemented in schools run by the governments. The focus however, has been restricted to providing the physical facilities, in the form of laboratories. While social network sites are being used outside school hours and facilities by students and teachers to meet friends, communicate, update profiles and even to mobilize segments of the population, inside these institutions access to these social network sites is prohibited. The justification is that these tools do not serve educational purposes. The main objective of this survey, therefore, is to find out if the social networks available in the Internet can be used to further educational goals and to develop citizenship. To answer this question 23 tutors at the Núcleos de Tecnologia Educacional NTE (Centers for the use of Technology for Educational Purposes)...

The laugh is a human phenomenon, that has different faces depends on the historical period and how the intellectuals see it. It can be morality s instrument and deviation s punishment; element of be extinct; way of release, since it would produce a new world s vision, based in a nom-official popular true ; or a way to economize the psychic energy necessary to keep an inhibition; or still, it can be answer of the nothing the existence, what award it, in the contemporarily, moment of provisionals truths, a deep presence in the society, so to say that the laugh became present in all of the places, show that the reality is, at the same time, liquid and humoristic and confirming the importance of to study this human skill. So, it opted to work with the humor, specifically in the television, principal mass media in the Brazil and, particularly, the Chaves program, since it is considered a greater success Brazilian mass media, as proves the audience. However, this program presents a difference: it is being televised too much than 20 years, almost without stop, what make it a case to be studied, but in a different way: associated it with the picaresque literature, because believes that it main character is a nom-hero, as the picaresque hero (with home...

The present world is symbolic and ephemeral. It is called Post-Modern by the majority of theoretical studies in this search. Considering the concepts evident in post-modernism such as fragmented identities, sociality, presenteism, vitalism, on line communities and globalization, try in this study reflect how these concepts are present in the life of the individual users from on line communities, especially the gay person. So, theoretical studies by Post-Modernity and identity is possible by the authors: Hall (2001), Giddens (2002), Bauman (2005, 2003) and Ortiz (2006) for identify the assumptions that mean living in a cultural and globalized world. It examines the issues of gender and attempts to relate it with homosexuality / homoaffectivity. For this it considering the studies of authors such as Scott (1991) and Butler (2001, 2003). It is also theorized about the history of homosexuality / homoaffectivity identifying social relations that marginalized gay and locate where the knowledge studies of homoerotic are included. It done by Trevisan (2002), Louro (2001, 2004), Foucault (1988, 1979), Fry and MacRae (1984) and Butler again (2001, 2000). Then, the authors like Levy (1999), Bauman (2003, 2001), Maffesoli (2006) and Lemos (2004...

The communication between companies and communities can be a tool to the strengthening of citizenship and a way to prove the social responsibility of an economical organization. The possibilities and limits of this process are the theme of this study and the research refers to the relationship between Petrobras and the population of Jardim Nova Goiânia, a neighborhood in Senador Canedo, GO which stands between two pipelines. During the research, local residents and leaders of the community were elected to work as interlocutors and were interviewed about their memories and points of view concerning how the neighborhood was populated, the infrastructure and their perception about the interaction between the company and the local residents. The investigation showed evidence that there were processes of institution of active citizenship, such as social practices that were not meant to make the residents dependent on them and the respect to the right of these residents to information. Those social practices were present in the mobilization and organization of the local residents and Petrobras contributed to this process. On the other hand, the research indicated the lack of evidence of the company s contribution to the sustainable development of the community which is still fragile in relation to the ability of acting as an association what would make the community capable of demanding moral responsibility from public systemic structures.; A comunicação entre empresa e comunidade pode ser um instrumento de fortalecimento da cidadania da população e de comprovação da responsabilidade social de uma organização econômica. As possibilidades e limites deste processo é o tema deste estudo que toma como referência o relacionamento da Petrobras com a população do Jardim Nova Goiânia...

This dissertation has an objective to analyze how the suspect (person accused of a crime) is mentioned in press. This study is about mass communication, its content and sociability. Using many excerpts from the papers themselves, this study shows us how the language of a newspaper can produce a symbolic violence. Some newspaper editors and publishers experience the liberty of expression and freedom of press, but frequently they are not cautious enough when describing the information a question that can offend the human rights. Factors of the order of economical and social influence this practice. Editors treat the suspect like an author because this is a tradition in news about crime. The globalization has created more competition and newspaper needs to deliverer the news everyday faster than their rival. In particular, many editors ignore definitions of specific words and even create narratives to meet their needs they did not hesitate to accuse and to label the suspect; O objetivo desta dissertação é estudar como o suspeito (pessoa acusada de cometer crime) é mencionado na imprensa. Este estudo enfoca a comunicação de massa, seu conteúdo e sociabilidade. Usando trechos de reportagens dos próprios jornais, a análise de conteúdo nos mostra como a linguagem utilizada na comunicação de mídias pode transformar-se em violência simbólica. Em particular...

The issue of political participation, usually used in Political Science, acquires a new approach from the Social Comunication point of view. Its important to point that the theoretical reference used in the study, were the contributions of Habermas and Arendt concepts about public sphere. According to this sense, political participation is located in the communicative action in public spaces of speaks for free and equal citizens. The agents start to became equal in the moment that all arguments are provided, so it can be say that citizenship is a dialogical process of construction of public spaces, that the main function is not only the social function of pressing the representative power, but mainly to serve as a basis for democratic institutions. The concept of power according to Arendt replaces the importance of political participation as a sufficient condition for democracy. The question now is to know what is the real paper of the media in the build process of democracy guided by citizen participation. First its important to mention that the term "means" of communication had been replaced by the term "communication institutions" because they do not behave as mere transmitters of content, but they are actors in social relations...

This work analyses the path that has been delimited and illustrated by the terms "culture", "communication", and "consumption", considering their superposition through the ages and the influences caused over the society behavior. Since the origins of "culture" and its multiple meanings, the transit from the manuscript to the typographic man, until we get the worship of transience, presenteeism and globalization which are peculiarities of postmodernism, it is willed to verify, from the theoretical base point of view, how these phenomena have contributed for the formation of the identity in the general society and in the specific public, circumscript between childhood and adolescenc; Este trabalho analisa a trajetória demarcada e ilustrada pelos termos cultura , comunicação e consumo , considerando suas sobreposições através dos tempos e as influências causadas sobre o comportamento da sociedade. Desde os primórdios da cultura e seus múltiplos significados, a passagem do manuscrito ao homem tipográfico, até chegarmos ao culto da efemeridade, do presenteísmo e da globalização características da pósmodernidade, pretende-se verificar, do ponto de vista da fundamentação teórica, de que forma estes fenômenos contribuíram e contribuem para a formação da identidade na sociedade em geral e no público específico...

The purpose of this paper is to analyze the impacts of the use of new information and communication technologies to the democratic process in the light of democratic and constitutional theory verify that the policies of digital inclusion in rural Federal Government are democratic and constitutional. For this, the thesis will use the line-critical methodology, and research the type-legal and historical literature. The way to exercise citizenship in the public sphere is extremely important for the conduct of relations between human beings and their fellow citizens, and can contribute to reducing social inequalities and social exclusion. And during each historical period, techniques or technologies of information and communication were not only support for the spread of knowledge, but to bring together groups that had converging interests, be they articulated for the realization of the public, private or common interest. The concentration of these techniques or technologies by a small group of society causes imbalance in the social life, since it is the latent power of manipulation that accompanies the use of these means of transmission of the language.; O objetivo da presente dissertação é analisar os impactos da utilização das novas tecnologias de informação e comunicação para o processo democrático...

Starting from the contextualization of a society influenced by media and consumption culture, it's made a qualitative research with the intention of studying how Brazilian soap opera plays an important role in a context in that the media, with prominence of television, rules the discussed themes and influence the behaviors adopted by the public. The methodological basement is on the speech analysis and in images semiotics analysis. When applying this technique in media study, the relevance is pointed out of linking linguistic constructions with the communicational process loaded of ideological constructions. With semiotics analysis, it is considered the symbolic narrative present in analyzed elements of some chapters of Viver a Vida , exhibited by TV Globo, from September 2009 to May 2010. It's got a contemporary cutting of the sample, prioritizing the research concerning an thematic that involves defining subjects of present as: post modernity; the tripod of century XXI society - of consumption, spectacular and media's; the presence of television in context of mass culture's production and the Brazilian soap opera's influence.; A partir da contextualização de uma sociedade influenciada pela cultura da mídia e do consumo, realiza-se uma pesquisa qualitativa com o intuito de estudar como a telenovela brasileira exerce papel importante em um contexto em que os meios de comunicação...

Ce travail enquête les processus de représentation des religions afro-brésiliennes, spécialement du Candomblé et de l'Umbanda dans le cinéma, avec les films : "Barravento" (Glauber Rocha, 1962), "Ôrí" (Raquel Gerber,1989) et "Santo Forte (Eduardo Coutinho, 1999). Considérant le rôle de les médias et du cinéma comme principale matrice culturelle des sociétés contemporains, et ainsi aussi un significatif espace de lutte pour l'hégémonie, se cherche comprendre ce lequel et comme ces représentations cinématographiques ils "parlent" de cet univers religieux dans leurs récits, et identifier aussi les possibilités d'expression de ce groupe social subalterne. Ainsi, cette recherche utilise deux perspectives complémentaires, de la Communication comme élément prépondérant dans la construction de l'imaginaire, de la subjectivité et des représentations sociales; et aussi de la Théorie du Cinéma, comme véhicule de représentation de valeurs et conceptions, avec lesquelles les personnes s'identifient. Pour atteindre les objectifs proposés, s'utilise la méthodologie d'analyse des films, élaborée à partir de contributions de divers auteurs et aussi du choix d'aspects de la langue cinématographique et de l'univers culturel abordé...